Anyone who has worked in sales knows that building trust is one of the most significant challenges a sales rep must overcome. Trust is established by consistently demonstrating transparent and verifiable value to prospects, which can be challenging for any company due to its ever-changing ecosystem of products and services. In this blog post, we’ll introduce you to the Sales & Marketing Lead at Hughes Marino, Jason Hughes. As part of his work at Hughes Marino, Jason manages marketing for both new and existing properties. We asked him what he believes are critical factors in establishing trust with customers and how he has successfully built a cohesive team from different departments within the organization.
According to Jason Hughes, trust is the mutual expectation that someone or something will provide desired results. That’s it. It’s important to note that trust is not an emotion. It is a decision you make based on your own experience and the actions of those around you. When someone trusts you, they put their faith in your ability to help them achieve a specific outcome. If you fail to live up to that trust, they may not choose to work with you in the future.
How does Hughes Marino build trust with their customers?
Trust starts with a relationship. We have built genuine relationships with our customers over the last 96 years. We have been in every deal and seen them through their ups and downs in business as if we were a part of the family. Jason Hughes keeps on saying that at Hughes Marino, we are always in the process of learning more about them and understanding the needs of their specific situation, and we seek to be helpful and supportive to every customer. We run our business like a family, and we take care of our customers like we would our own family. We are proud of our reputation and our customers’ loyalty to us.
Jason’s Top Tips for Building Trust in lease auditing Marketing
Trust is built one customer at a time, Jason Hughes comments. One of the most important things you can do to secure and build trust with your customers is to take the time to understand them and their specific needs. Always remember that you work with real people, not just numbers on a spreadsheet.
Always be transparent, open, and honest with your customers and provide them with as much information as they need to make an informed decision. Be genuine and sincere when you’re speaking with customers. It goes a long way. Be professional and courteous at all times when interacting with clients. If you treat them like friends, Jason Hughes finally adds, they will feel like they are your friends and less likely to take you for granted or treat you disrespectfully. Always be willing to go the extra mile to help a customer achieve their goals. It doesn’t matter what industry you are in.